An Oklahoma City surgeon has found a unique way to explain to patients the true costs of their health care: He tells them.
Dr. Keith Smith posts prices for surgical procedures performed at his practice, the Surgery Center of Oklahoma. He adopted transparent pricing five years ago, soon after President Barack Obama signed the Affordable Care Act, in response to Smith’s slackening number of patients.
The clinic’s website allows patients to select a desired surgical procedure from a dropdown menu. Prospective patients, with or without insurance, can research prices in advance and choose between the Surgery Center and other providers, most of which do not post prices.
‘A Free-Market Guy’
“It was an act of self-defense,” Smith said of his strategy. “We had established a reputation in the community as a high-quality, reasonably priced facility, but we were seeing our case numbers dwindle.
“I’m a free-market guy, and I thought, ‘This is not right. We should have a line out the door.’ So we...
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