CNN Boss on Global Warming: Boring! Take Nap Now…

CNN Boss on Global Warming: Boring! Take Nap Now…
May 21, 2014

James M. Taylor

James M. Taylor is senior fellow for environment and energy policy at The Heartland Institute, and... (read full bio)

CNN viewers are not interested in global warming stories, CNN president Jeff Zucker admitted Monday evening.

"When we do those [global warming] stories, there does tend to be a tremendous amount of lack of interest on the audience's part,” said Zucker.

Zucker nevertheless pledged to keep force-feeding CNN viewers global warming stories.

"Climate change is one of those stories that deserves more attention,” said Zucker.

CNN has been in a long-term and well-documented ratings decline. The network claims it cannot figure out why viewers are increasingly tuning out CNN programming. It has changed anchors, juggled its lineup, and revised its studio props, yet the ratings decline continues.

Perhaps force-feeding uninterested viewers global warming propaganda stories offers a hint to the network’s decline.

CNN viewers, as Zucker acknowledges, respond to CNN global warming stories the way Leslie Chow responded to futile negotiation tactics in the movie The Hangover: “Boring! Take nap now….

James M. Taylor

James M. Taylor is senior fellow for environment and energy policy at The Heartland Institute, and... (read full bio)